That was me this weekend. We had so many events going on at work - press junkets for two films (happening simultaneously - insanity!), screenings up the wazoo, and a premiere. I was very nervous about working all the events, partly because I knew it was going to be crazy (it wasn't nearly as chaotic as I had anticipated) and because lately, I had been feeling less than thrilled with publicity. It was a field I had loved for over three years, but it had begun to lose its pizzazz for me. I thought that this weekend was a make or break one - I was either going to have a renewed passion for it, or it was time to move on.
Luckily, I had a renewed passion. PR, especially entertainment PR, is crazy and stressful, but that's part of what makes it great - it gets your adrenaline pumping, and it's very go, go, go. Expect the unexpected, is what I learned from working in PR. No request is too extreme or surprising. Also, the sense of accomplishment when you land something is like no other. The knack that I realized I had for publicity has bloomed, and I'm excited for it again.
PR, I love you.
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